Creating a great app is not enough to ensure that it is a success. You will need to know how to market your application properly to ensure people can find it and see how great it is. There are a number of tips that you can use to help you market your app effectively both in this piece and on mobilecontract.org.
Optimize For The App Store
Optimizing your app listing for the app store is important, but there is no one-size fits all optimization plans for this. As Google Play and Apple’s App Store work with different algorithms for different categories in their stores, you need to know what factors are important. One of the factors that does affect your ranking in the store is the title of your app. If you are creating an app that checks train times then you need to have train time checker in the title.
You also need to ensure that you fill out all the fields when you submit your app to the store. The category you pick will also be very important. Social links can help you rank better so it is important that you have a social media marketing plan for your app.
Build Social Sharing Into Your App
A lot of app developers make the mistake of thinking about marketing after they have built their app. You need to consider how you can incorporate your marketing into your app. Social sharing within your app is one of the best ways to market because your users are completing the marketing for you.
If you have created a game app then you should include a way for your users to share their scores on social media. Having more than one way of connecting to social media is ideal because some people would want to tweet their score while others will want to post it on Facebook.
Drive Reviews Naturally
One of the factors of app store optimization is the reviews that your app has. If you have more positive reviews than your competition then you are likely to rank above them. However, it is important that you naturally drive your users to submit reviews of the app otherwise, you could trigger the app store spam filters.
One of the methods you can consider is offering your users some free credit in the app when they leave a review. If you give them something valuable in return for your review then they are more likely to leave one. You can also build a notification into the app asking if they would like to review the app without offering an incentive.
Mobile Specific Ad Networks
Paid advertising is another option for marketing your app. Of course, you will need to be careful with this as it could become expensive if you are not careful. Many of these networks work in a similar manner to Google Adwords where you put your advert into the system and then pay for impressions or clicks.
There are a number of different tips that you can use to effectively marketing your application. However, you need to be careful because you do not want to fall into the store spam filters or end up paying too much for advertising.